Technology that grows revenue. Not tech for its own sake.
I build software, AI, and integrations that make money, and run the growth work that turns them into customers. One accountable partner from engineering to revenue. 15+ years of German automotive and industrial discipline behind it.
Book a call →Discipline forged at
Mercedes-Benz · BMW · Porsche · Bosch · Mitsubishi
What I do
Companies usually buy technology and marketing separately, then wonder why neither moves the numbers. I close that gap. I come from 15+ years in German automotive and industrial engineering, where software either works or the program fails. I apply that same standard to one question, whatever your sector: what technology, built how, will grow your revenue?
Services
Build
Custom software and tools, developed end to end. Scoped properly, delivered working, no surprises. If it doesn't serve a business outcome, I'll tell you before you spend money on it.
Connect
Tool and system integration. Your CRM, your ERP, your production and customer data. Most revenue leaks sit between systems, not inside them. I make your stack work as one machine.
Automate with AI
An AI layer on top of what you already run. Practical automation in your actual workflows: operations, reporting, customer handling. Current-generation tooling, not experiments.
Grow
Performance marketing and everything around it: campaigns, tracking, reporting, plus design, branding, and web when the growth plan needs them. You still deal with one person: me.
The network
No single person delivers engineering, AI, design, branding, and performance marketing at a high level. I don't pretend to. I work with a tight circle of specialists, most of them people I've worked with over the years and seen deliver under pressure: senior software developers, senior systems engineers, high-end web developers, designers, brand strategists, and performance marketers, each at the top of their field. Not names from a directory. I scope the work, put the right people on it, and stay accountable for the result. You get the best people on the problem without managing five vendors.
How it works
You brief me on the business outcome. I translate it into technology and growth work, assemble what's needed, and run it. You get one contact, clear milestones, and numbers you can check. The architecture, the team, the campaigns: my problem, not yours.
Why it works
Business and engineering in one head
Years inside German automotive programs taught me to translate between executives and engineers. You don't hire a strategy consultant and a dev shop. You hire the bridge.
Revenue as the metric
Every project starts from who pays, why, and how much. If a cheaper or simpler route gets you there, that's what I'll recommend.
Engineering discipline as standard
Requirements, traceability, transparent delivery. The habits that keep automotive programs on track, applied to your business.
About
Alex Crveni
Founder, Mathera.tech
Systems engineer with a Master's in Electrical Engineering and 15+ years on software and system development programs across the German automotive and industrial sectors, working with and for major OEMs and their suppliers. Built inside large industrial organisations where requirements, traceability, and accountability are non-negotiable, and where translating between business and engineering is what gets programs delivered. Based in Calvià, Spain. Working across the EU.